"Toothbrush won't fix ADHD. No app will. But an app designed to work with a neurodivergent brain rather than add to its load — that's rarer than it should be."
Marc DiPaolo
Maker of Toothbrush
For ADHD
Most habit trackers are designed for people who don't actually need a habit tracker. Toothbrush was built from the start for people who do.
The actual problem
If you have ADHD, you already know this feeling: you download a productivity app with the best intentions. You spend an hour configuring it. You use it for three days. Then you don't. Then you feel bad about not using it. Then the app sits there as a daily reminder that you didn't follow through. Again.
That's not a character flaw. That's a design problem.
Apps loaded with features, dashboards, streaks, and reminders aren't just unhelpful for ADHD brains — they're actively counterproductive. The complexity creates friction. The friction creates avoidance. The avoidance creates shame. None of that is the habit.
Most habit trackers
Toothbrush
Requires creating an account before you can do anything
No account. Open the app and it's already ready.
Onboarding flow with multiple screens and decisions
One tap to add a habit. One tap to check it off.
Broken streaks become a reason to quit entirely
Turn streaks off. The app just asks: did you today?
Dashboards, analytics, weekly reviews to stay on top of
Nothing to review. The habit is the whole point.
Notification overload — guilt disguised as motivation
A quiet question, on your terms, when you're ready.
So many features you spend more time in the app than on the habit
The whole app takes five seconds. Then go do the thing.
Why it works
ADHD makes starting hard. The gap between "I should do this" and "I'm doing this" feels enormous. Toothbrush removes as much of that gap as possible. No login. No loading screen. No decision about which category to log under. Just the list.
ADHD brains are often described as having a "reward deficit" — the dopamine system responds less strongly to distant rewards. Toothbrush gives you something immediate: a haptic pulse, a ring that fills. That's a reward that happens now, not in three months when your streak "pays off."
ADHD and all-or-nothing thinking often go together. Many people with ADHD abandon a habit entirely after missing a single day, because the broken streak feels like proof they failed. Hide the streak. Remove the evidence. The app just asks: did you today? Yesterday doesn't change the answer.
ADHD brains are easily pulled off-task by visual complexity. Toothbrush has one screen. Your list. That's it. Nothing to click, explore, or configure instead of actually doing the thing.
"Did you exercise today?" is a question ADHD brains can answer. "How are you feeling about your wellness journey?" is not. Toothbrush asks the first kind of question. Always.
ADHD executive dysfunction means that even a small barrier — a signup form, an email confirmation — can be enough to stop a new behavior before it starts. Toothbrush has no barriers. Open it and it works.
"Toothbrush won't fix ADHD. No app will. But an app designed to work with a neurodivergent brain rather than add to its load — that's rarer than it should be."
Marc DiPaolo
Maker of Toothbrush
Not just ADHD
The design principles that make Toothbrush work for ADHD — low friction, immediate feedback, no cognitive overhead — make it better for pretty much everyone. You don't need a diagnosis to benefit from an app that gets out of your way.
Coming soon
$3. Once. Yours forever. No subscription. No account. No reason not to try it.
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